Northdoor
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Generating sales enquiries through PR
Northdoor is an IT consultancy specialising in the financial services market, with further credentials in the broadcast, media and travel sectors. Northdoor engaged Rostrum to raise its profile around the issue of ‘Solvency II’, a new piece of regulation affecting the global insurance market.
Rostrum created a ‘Solvency II Checklist’ for Northdoor, which was written about by all the main insurance trade titles. Northdoor received 37 enquiries for the checklist, several of which were from potential clients. We also achieved 11 pieces of press coverage around Solvency II in a single month (against a target of 2 pieces of coverage), including a thought leadership article around the need for ‘data directories’ in order to be Solvency II compliant, which we wrote for Northdoor and which was printed as a full-page article in Post magazine.
