Blog
How do we get our clients into The Economist?
It was great news we got A.T. Kearney driving an article in The Economist yesterday. The widely respected title is notoriously difficult to PR. Indeed the journalists themselves are not even by-lined (it is always ‘The Economist’ says…).
Why PR needs PR
For an industry that bases itself upon public image and reputation, the PR business doesn’t really manage its own reputation that well...
Rostrum announces senior management promotions
Today marks the start of a new era at Rostrum as we announce key promotions within our senior management team that will aid the company as we continue to grow. Nick Bolshaw, my business partner of five years, and Rostrum’s first director will take up the role of managing director while I step into a new pair of shoes as I become Rostrum’s first ever CEO.
Winning work with LinkedIn
One of the things I regularly hear in my industry is “I don’t really like social media, so I don’t want to use it”. However my rather frank response to this would be, “so what?” it is not what you want to use that really counts, it is what your clients and prospects use that really matters. The key thing about LinkedIn is that it enables users to generate relationships with people they don’t actually know personally or communicate with offline. Granted, it should not replace relationships, but it can certainly add to them and more importantly, can facilitate conversations with new people that you may never have spoken to in a normal business environment.
Leveson inquiry
The latest Rostrum forum covered a wide range of subjects relating to the Leveson Inquiry. Heated but constructive debate ensued in relation to the definition of public interest, how far journalists should be allowed to go, and if further legislation would help or hinder free press in the UK
Broadcast Media doesn’t bite if you prepare properly
There is one question I tend to ask that can make a client shift uneasily in their seat. One question that can cause the colour to drain from the cheeks of any industry expert and has often formed the beginnings of a cold sweat on their brow. No matter how confident and successful they have been dealing with print or online media in the past just by asking ‘how do you feel about broadcast media?’ you can immediately reduce your polished media savvy spokesperson to a bag of nerves. An image of Michael Howard frantically bridging and blocking as Jeremy Paxman refuses to let it go (‘did you threaten to overrule him…?’) flashes across their memory and like a Tory Minister caught in the Newsnight studio lights and they envision their own destruction at the hands of an overzealous presenter.
Rostrum at the Protect Meeting
On Friday I attended the latest meeting of Protect, the association of companies and individuals working in the UK protection markets. The meetings provide over 40 representatives from the protection industry with regular opportunities to convene and discuss the latest trends and issues facing protection insurance firms.
The Budget 2012
This morning, the UK woke up to B+1' the day after the Budget'. The nation's newspapers, television and social media channels nationwide are offering in-depth analysis, controversial opinions and fact filled summaries. All of this activity presents huge PR opportunities and challenges for clients.
Review of 2011
It’s been another amazing year at Rostrum. 2011 was the year we broke the £1m fees barrier, signed major new clients - including Legal & General, API Software and Ernst & Young - and won a B2B Marketing Award! We’d like to thank our loyal clients and suppliers for supporting our business this year – and a big thank you to the team for all the amazing work they’ve done. Rostrum’s 2011 highlights included...
B2B Marketing Awards: “PR agency of the year”
Rostrum was at the B2B Marketing Awards ceremony last week at The Honourable Artillery Company Gardens in the City of London, hosted by the stand-up comedian Jack Whitehall.
